Astrology. People and Places: Steven Jobs and the Apple Headquarters in Cupertino
The headquarters of Apple Inc. in Cupertino in Silicon Valley south of San Francisco are situated in the constellation of the two highly defensive water signs Cancer and Scorpio. This applies to astrogeographical radius level 3, which shows how the place is embedded in the surrounding area.
Th combination of these two watersigns does not primarily stand for the innovative ideas or development of technology that takes place here, but could be related mainly to the fact that the company is trying to create it`s own home and defend it`s independent, autonomous strategy (Cancer) and a common imagination (Scorpion) for the employee family.
Apple versus Microsoft
The aspect of Scorpio is also present at the site of the headquarters of Microsoft in Redmond, Washington. This means that the two leading producers of operating systems for modern computers have their headquarters in one and the same sign. Therefore Scorpio is to be seen as the main astrological indicator for operating systems for computers.
The second coordinate for the two competetor`s headquarters are located in opposite signs. This reflects the opposites in approach, style and politics of the 2 companies. While Apple`s location in the emotional water sign Cancer the sign of individual identity, autonomy, autarky and authenticity indicates individualism and independence the aspect of the Microsoft Headquarters in the hierarchical, conservative, traditionalistic earth sign Capricorn indicates social control over individualism and a site of a government institution.
Steven Jobs was the most important person in the company’s history. He was born on February, 24 1955, 19:15 in San Francisco with ascendant in Virgo. The position in Cancer corresponds to the tenth house in his birth chart so that it can be assumed that the place stood for the desire for personal development in profession and should have also encouraged him to take over responsibility. Scorpio stands for the 2nd house and so supports the issues of land ownership, control over one`s own point of views, properties and attracting money. This aspect can always be seen as extremely favorable for someones`s job, and indicates that Steven Jobs must have had a particularly good position here. The 2nd house aspect should have grounded him and given him every opportunity to influence what was going on. The overall constellation of House 2 with House 10 is to be considered as one of the most auspicious and favourable combinations not only for Steven Jobs personally but also for the efficiency of his work in leading the company as well as for the company`s profits.